Director - Integrated Campaigns & GTM Plays

Date: Nov 17, 2023

Location: US Remote, US

Company: Chargebee Technologies Private Limited

About Chargebee:

Chargebee is the leading Revenue Growth Management (RGM) platform for subscription businesses. Thousands of companies at every stage of development — from startups to enterprises — use Chargebee to unlock revenue growth, experiment with new offerings and monetization models, and maintain global compliance as they scale.

Chargebee counts businesses like Freshworks, Calendly, and amongst its global customer base and is proud to have been named a Leader in Subscription Management by G2 for five consecutive years, as well as a Great Place to Work in both the United States and India.

We are backed by some of the most respected investors in the world; Accel, Tiger Global, Insight Partners, Steadview Capital, and Sapphire Venture, who believe in the magic of subscriptions and the world that they can create — from cars to coffee pods and everything in between. With headquarters in San Francisco and Amsterdam,our 1000+ team members work remotely throughout the world, including in India, Europe and the US.

Job Summary:

We're looking for an experienced and dynamic Director of Integrated Campaigns & GTM Plays to create and lead our global B2B upmarket ABM, integrated campaign and sales play vision, concept intake, prioritization, design, creation, and execution process. You will be a leader that can work collaboratively and cross functionally across marketing and sales to create and take our global Enterprise campaign strategy to the highest level of scale and performance.  

In this hands-on role you will own both global campaign strategy and execution.  You will create the overall global campaign ideation process as well as develop, design, and implement the campaign and sales play creation and execution playbook in close partnership with our Creative, Design, Content, Product Marketing, Regional Marketing, SDR (sales development representatives), Customer Marketing, Partner Marketing, Sales, Operations and Sales Enablement teams. 

You will be responsible for developing and delivering on Enterprise campaign KPIs including top of funnel metrics (MQAs) as well as BDR activities, meetings, pipeline and revenue targets. You will have a deep understanding of campaign metrics, contact databases, segmentation, CRM (FreshSales, Salesforce)  systems as well as the marketing (Hubspot, 6Sense, Influ2, G2, Capterra, etc.) and BDR (ZoomInfo, SalesLoft, Sendoso) technology stacks.
Reporting into this role will be a campaign specialist, an email marketing specialist as well as 3 data/market research specialists.

This role will report to the Global VP of Demand Generation.

Roles and Responsibilities:

  • Create and communicate the vision for outbound as well as both traditional and ABM-focused campaigns and sales plays designed primarily for new logo prospects as well as for customers and partners
  • Establish a strong understanding of Chargebee’s ideal customer profiles and contact personas, establish intelligent segmentation and develop a flexible global campaign creation and execution framework and playbook for different segments.
  • Collaborate with the broader marketing and BDR teams to develop multichannel campaigns and sales plays to support regional marketing and sales pipeline and revenue targets
  • Drive towards aggressive online/offline lead and pipeline generation targets with shared sales/marketing ownership
  • Build a library of top priority sales plays that can be leveraged by SDRs, BDRs and AEs on an ongoing basis with pre-built cadences, dynamically generated account lists, enablement resources and a regular process for updating sales play contact lists
  • Measure and communicate the ROI and impact of ABM campaigns and sales plays globally 
  • Design and create marketing-driven campaigns for every stage of the funnel and work closely with regional marketing and BDR teams for execution. 
  • Work hand in hand with revenue operations, global and regional BDR and sales leadership to develop outbound sales plays as well as orchestrated marketing/sales integrated ABM programs to achieve aggressive sales-driven meetings, pipeline and revenue targets


Want to know what it means to work for a company that genuinely cares about you? Check out just a few of the benefits we give our employees:

  • Uncapped Leave Policy
  • Annual 2-week block leave
  • 4% 401k Match
  • We offer multiple medical plans designed to fit you and your family’s needs!


We are Globally Local
With a diverse team across four continents and customers in over 60 countries, you get to work closely with a global perspective right from your own neighborhood.

We value Curiosity
We believe the next great idea might just be around the corner. Perhaps it’s that random thought you had ten minutes ago. We believe in creating an ecosystem that fosters a desire to seek out hard questions, and then figure out answers to them.

Customer! Customer! Customer!
Everything we do is driven toward enabling our customers’ growth. This means no matter what you do, you will always be adding real value to a real business problem. It’s a lot of responsibility, but also a lot of fun.

Nearest Major Market: Eugene